Online and Social Marketing
Merchants Bank was looking for a way to update its Vermont Matters campaign. Working together with branding firm Cottage 10, Digalicious helped develop a campaign with a clear online focus. With Cottage 10 handling the branding and the customer stories, Digalicious developed a Web presence that focused on highlighting the customer stories but also asked customers what mattered to them. Together, we were able to use the site to let visitors determine the bank's offline promotions. Lastly, we used the site to show the personal connection between business and the bank by profiling key Merchants business bankers throughout the state.

To promote the site, we used a number of online advertising and social media tools. We created a YouTube channel to house all of our videos. We helped create LinkedIn profiles for our Merchants bankers. We used Google maps to show our locations. We connected all of this from the site to increase connections and we used these social media sites to drive traffic back to Vermont Matters.

We developed rich media banners to run on the New York Times. These banners allowed people to see and read our stories without ever leaving the Times' site. We supported this geo-targeted Vermont campaign with online banners in Vermont newspaper sites.

For the largest daily paper, the Burlington Free Press, we ran an integrated campaign where we used our customer stories as a sponsor blog. Each week we highlight a Vermont business with Merchants connections, telling different parts of the Vermont entrepreneurial experience.

Finally, we're supporting all of this with a Google Adwords campaign targeted to Vermont.

How is this working? Well, in August customers voted for T-Shirts as part of our Thunder Road sponsorship and a winning voter got to wave the green flag.