Intranet Strategy - The State Street Global Marketing department was looking for help creating focus with its important Internet initiative. With 26,000 employees spread across the globe, and with new acquisitions adding to a large corporate structure, State Street management targeted the Intranet as one of its key collaborative initiatives.

I worked together with my information architect and interactive CD to develop an Intranet Strategy for moving forward. The key to delivering the strategy was to take the focus from the desired communication (the broadcast model) and focus instead on how people worked and identifying the most promising points of contact.

We conducted 20 one-on-one interviews and 25 phone interviews with employees from China, Ireland, France, Canada, Boston, Kansas City and more. We developed an online survey with over 2,000 responses.

Together with the information architect, I developed an engagement and content strategy for State Street. We created three main Personas, one from Boston, one from Hangzhou, and one from Paris to help us develop a content structure for the new site. We proposed a system of "knowledge of crowds" to let employees see popular or important pages or documents, rather than simply relying on taxonomy. We proposed a series of customizable tools and widgets to broadcast information on any page or Intranet site.

We also created new information architecture and developed wireframes for the design team to execute.

This work was done as part of State Street's engagement with Kelliher Samets Volk.